Wybrane linki do treści, które stworzyłam:

https://www.azzun.pl – cała treść na stronie

https://www.dworekwkromerowie.pl – cała treść na stronie

drukowany przewodnik Azzun365 – realizacja dla hotelu Azzun (zdjęcia poniżej)

https://www.cognity.pl/top-50-zapytan-sql,blog,390.html – artykuł-przewodnik po języku zapytań SQL

Nieopublikowane artykuły po angielsku:

What is Product Discovery and how to benefit* from it?

*Spoiler alert! We can help you with that.

Great achievements often begin with a well-thought plan. The visualized and vivid idea of ‘what should we build’ is crucial for developing products that tick all the users’ boxes. The Product Discovery technique serves as a way of answering this question and, as a result, meeting the customers’ needs.

What exactly is the Product Discovery process?

To put it simply – figuring out what should be done to make the best product possible. We are doing that by creating a deeper understanding of the customer. Ideas that emerge in this process are later tested and improved.

There are two main stages to the Product Discovery technique: developing a deeper understanding of the customer’s needs and using this knowledge to create products that directly fulfill these needs.

Product Discovery workshops

A great way of completing the first stage is by Product Discovery workshops. By gathering the team and working directly with users you can evaluate your ideas. Widely used tools in that stage are e. g. empathy maps, customer journey maps and user personas – these exercises are helpful when learning what is desired and make remembering all the key factors easier. After identifying the problems that need to be solved we sort them by priority.

Prototyping, testing and ‘what’s next’

The next step is testing developed concepts in order to see what the real-world users think. Feedback will be used to upgrade your ideas and, with that, the prototype. Having the prototype ready-to-go we set the expected development time and budget.

Continuous discovery of what should be done

Product discovery should be ongoing in order to get closer to the customers’ needs and context since they are the experts and their input is irreplaceable. A knowledge gap lies in the nature of the relationship between developers and customers and the goal is to make it as small as possible.

If you are a truly customer-centric organisation you are always exposed to feedback and, as a result, in a continuous discovery mode. That brings in constant new insights about user needs.

…But is it worth it?

Well, not only worth it – it’s a necessity! Besides, why would you skip an action that is essentially a key to success? By not running a thorough Product Discovery process you put yourself (or your company) at risk of losing employees along with financial and time resources (…and your inner peace).

Why is it a good idea?

Product Discovery is a step in the right direction if you’re aiming to create something that will make a perfect fit into customers’ reality. Providing data and evidence that you can base your discovery on boosts your chances of developing well-made products. Perhaps, you can even start creating a community with your product still in development.

We’re there for you.

Nazwa firmy, dla której powstał artykuł gives you a helping hand in every step of Product Discovery. Putting our experience to use we will advise you on the most suitable technology, create a prototype and work with you on your backlog.

Our approach for the Product Discovery workshops

We conduct Product Discovery workshops over three days, basing them on three elements, tailoring them to your unique needs and offering a customised set of activities. At the core, during the workshops we focus on:

Empathic approach, f. e. creating the empathy maps, customer journey maps
Brainstorming in search of ideas
Detailed plan, using f. e. user stories

If you want to learn more about our remote Product Discovery process click here.

Contact us to hear more details!

Artykuł o D2C:

D2C is sweeping eCommerce. Successful D2C strategies you may deploy even though you are not a Producer

Nowadays our opportunities and living conditions are changing rather rapidly. COVID-19 pandemic ignited a true revolution in online shopping for all kinds of e-commerce and D2C is here to witness that – and to profit from it. One could argue that the key to success in this scenario is change, adaptation, which works out best when based on actual data. Fortunately D2C offers a modern approach while enabling us to collect information, and, introduced strategically and intelligently, can be highly beneficial for all kinds of e-commerce.

Direct-to-Consumer, as the name suggests, is a strategy that skips a barrier between producers and consumers. Usually distribution has several stages and the manufacturer uses subcontractors’ (wholesalers, retailers etc.) help, but thanks to D2C this path can be reduced while saving money. This way you can be more independent in terms of promoting your own brand, engage with your customers, get to know their taste and learn from it, which sums up to give you an opportunity to create the best possible marketing tactics. What’s equally unique to D2C is that this strategy allows you to expand your territory as a brand, since there are no limits set by retailers and location – the whole world can get to know your products.

D2C serves as a profitable strategy even though you are not a producer as its advantages also affect distributors. Studies show that manufacturers switching to D2C allow distributors to focus on selling only high-volume, gainful items. At the same time growing brand recognition, provided by D2C, positively affects not only manufacturers, but also distributors.

The main takeaway here is that D2Cs generate more revenue overall, but the opportunities lie in the ability to adapt the way of selling to your needs, providing the most unique experience. It’s all about finding out what works out best for all parties involved. Nevertheless, it must be taken into consideration that the overall cost will grow over time. Entering the market with a low entry barrier doesn’t mean the costs will remain low when scaling in response to growing order volumes.

One can choose from D2Cs or take advantage of various sides of this strategy.

Touch point e-commerce serves as a way to connect with your customers using non-commerce digital touchpoints guiding their path on your website and creating a customer-friendly experience.

Personalization of D2C helps with highlighting this experience and making it unique to your brand.

Subscription models allow gathering more data about your customers’ interests and needs, which sums up for more relevant offers. The more time you have – the more information you’ll get and make use of.

Having control over all your operations increases the liability for things like shipping or cybersecurity. To be fair, let’s look at the whole picture – one can’t deny that D2C means more responsibility, but the more on your plate, the more you can control and shape to fit your needs.

Another D2C model called digital store focuses on creating a space for shoppers who are looking for direct purchases. Functional, user-friendly e-commerce store enables customers to shop conveniently and exclusively for your products. Knowledge hub model focuses on building relations with clients by creating content that invites engagement with the brand. At the same time it can be used to collect information on how consumers interact with content, what interests them the most and how to meet their needs.

The Direct-to-Customer strategy is only gaining popularity – in fact more than 20% growth is expected this year. We might be looking into the future of retail by discussing D2C, since it is a simple solution for in-store sales dropping considerably into bottlenecks at the same time being competitively priced. Perfect for our unknown future, D2C also satisfies the habits of customers that they have developed over the past two years, personalising and authenticating their shopping experience. Of course the strategy of 2021 won’t be as successful as in 2025, but Direct-To-Customer serves as a tool for collecting data that can be shaped into new tactics and result in better sales.

Ćwiczenie – streszczenie artykułu

America’s legal system is constructed to protect freedom of speech. In some ways the First Amendment allows spreading misinformation, even though some false-hoods threaten serious harm. It is observed by Cass Sunstein, Harvard professor and the most cited legal scholar in the country, that there are ways to regulate laws more aggressively. He points out that regulating information is far more effective, than exposing this information as false, but the First Amendment too narrowly limits the government’s ability to react. Furthermore, Sunstein calls current times “an age of deception”, especially when it comes to public officials, institutions and figures. False-hoods can ruin people’s lives (f. e. being “cancelled” as a result of a false accusation) and undermine faith in the government. With all of that in mind it seems concerning, that powerful people still do use defamation lawsuits, or the threat of them, to suppress important stories, and public schools’ are restricted to teach students about systemic racism because of state legislatures fighting supposed misinformation. To sum up, Cass Sunstein’s book points out some important alterations that could be made to the First Amendment, but it lacks the idea of focusing on the governments, media organizations and technology companies that spread falsehoods rather than ordinary citizens.